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LIGHT DARK

Entrepreneurship
& Innovation
in Seoul

Powered by Travelling U.
Accredited by Mondragon University.

The Entrepreneurship and Innovation Programme in Seoul provides international students with a highly customisable and immersive experience, merging academic insights with real-world applications in one of Asia’s most dynamic cities. Set against the fast-paced backdrop of Seoul, the programme takes students beyond traditional learning settings, immersing them in action-driven, hands-on experiences with cutting-edge methodologies applicable to entrepreneurial and innovative projects.

This program’s unique strength lies in its adaptability to each university’s specific academic and professional objectives, ensuring that students not only deepen their knowledge but also gain valuable international exposure, enriching their perspectives and expanding their skill sets.

Local business ecosystem

Seoul is a major global hub for innovation and technology, recognized for its advanced infrastructure and rapid growth in entrepreneurship. The city supports a thriving startup ecosystem, backed by government initiatives and private investments. Innovation centers such as Pangyo Techno Valley, Seoul Startup Hub, and D.CAMP play essential roles in fostering entrepreneurship, offering resources, funding, and advisory services to emerging businesses. Seoul’s international connectivity and participation in global networks enhance its appeal as a leading city for entrepreneurship.

  • MYSC
    As a leading social innovation consulting firm in South Korea, MYSC (Merry Year Social Company) specializes in fostering sustainable development and impact-driven entrepreneurship. A visit to MYSC provides students with insights into how businesses can drive positive social change while remaining economically viable. MYSC’s work spans across social impact consulting, investment in social enterprises, and nurturing innovation ecosystems.
  • Samsung Electronics
    As one of the world’s largest electronics companies, Samsung is a leader in technology and innovation. A visit provides students with insight into cutting-edge research, development, and technological advancements in consumer electronics and semiconductors.
  • Hyundai Motor Company
    A global automobile leader, Hyundai showcases its commitment to green technology, autonomous vehicles, and innovation in mobility. The visit includes insights into the future of transportation and sustainable automotive solutions.
  • Kakao
    South Korea’s leading tech platform, Kakao is known for its popular messaging app and diverse digital services. Students gain a firsthand look at the company’s digital innovations and its role in shaping Korea’s tech-driven society.
  • Naver
    Often called the “Google of Korea,” Naver is a tech giant specializing in search engines, artificial intelligence, and other digital platforms. A visit highlights Naver’s innovation in AI and its influence on South Korea’s digital landscape.

How do we design the Expedition?

The Seoul programme includes a variety of workshops and masterclasses designed to inspire and develop students’ entrepreneurial talents.

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Workshops & Classes

Below are some options that cover essential topics like disruptive innovation and collaborative teamwork:

  • Smart Cities and Innovation:
    Exploring Seoul’s development as a model of urban innovation and sustainable growth.
  • Inclusive Leadership:
    Learning from South Korea’s largest conglomerates about synergy and cooperation in business.
  • Disruptive Innovation:
    Redefining the future of industries through innovative approaches and technologies.
  • Team Entrepreneurship:
    Leveraging the power of collaboration, based on models practiced by innovative South Korean companies.

METHODOLOGY

The Methodology behind

As an educational cooperative, we focus on creating impactful Study Tours that prepare students to thrive in a globalised world.

Travelling U’s Study Tours participants are students seeking to connect their academic learning with practical international experiences. They are curious, open-minded, and focused on developing leadership, innovation, and collaboration skills to thrive in a global environment.

Cultural Activities

Seoul seamlessly blends ancient traditions with cutting-edge modernity, making it a unique destination. Renowned for its vibrant street culture, rich historical sites, and advanced technology, Seoul offers visitors a chance to explore Korean heritage and innovation. From historic palaces to bustling markets, Seoul is a place where tradition and progress coexist.

Some cultural highlights include:

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PREVNEXT
“At MTA - the entrepreneurship unit of Mondragon University Faculty of Business - we strongly bet on being an open and inspirational university. Travelling U is our strongest ally when developing international learning experiences that add extraordinary value to our LEINN degree.”
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Aitor Lizartza
Entrepreneurship Director Business Faculty Mondragon Unibertsitatea
"Working with Travelling U has been an incredible experience. As a project mentor and team coach for the International Business Programme at Shanghai Xing College, we collaborated with Travelling U for this Learning Journey in Spain. We have been long-term collaborators, working together to help students develop key skills such as cross-cultural communication, project organisation, and execution, all within an authentic international collaborative environment. Through our multicultural exchange programmes, we’ve been able to enrich the students' learning experience, providing them with the tools they need to succeed in the global business world."
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Di Wang
Founding Member and Senior Team Coach at Shanghai Xing Wei College
Without the Travelling U teams in Berlin and Shanghai, our students’ academic success, personal development, and growth in teamwork would simply not be possible. This is a team defined by genuine care, talent, commitment, humanity, and enthusiasm qualities they bring to every action and every learning experience they create. What makes them truly special is that they continue to grow and enrich themselves year after year.With them, everything feels possible — and importantly, easier.
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Mònica Casabayó
Academic Director, BITLASI (until July 2025) Top 50 undergraduate business professors by Poets & Quants
“Real professionals. They generate unique international learning experiences for the future of the workforce. From Florida Universitaria we can assure that they are the best partners for activities of this nature. They make the difficult feel easy.”
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Enrique Garcia Peña
Former Director General Florida Grup Educatiu

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